Gujarati Mid-Day (Gujarati: ગુજરાતી મીડ ડે) was launched on 4th February, 1995 and is one of the leading Gujarati newspaper in Mumbai. It is currently a Monday to Saturday newspaper and is positioned as a complete family newspaper with content for everyone. The focus of the newspaper is to deliver local city news which includes key stories on Gujarati community news and other city news. The newspaper also features a dedicated business segment focusing on share market and also displays world news. Some other features include Family room (short fiction novels, recipe, Bollywood & TV updates, Health & Beauty tips and spiritual guidance) and Sports coverage. GMD has been connecting with and engaging the most affluent Gujarati and Marwari communities in Mumbai. It has a circulation of about one lakh in Mumbai. It is one of the most expensive yet the thinnest paper to read. GMD also has the highest volume of advertisers amongst Gujarati newspaper.
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